Despite $34 Million in Preorders, Lily Camera Drone Canceled

RIP Lily: Makers of the «world’s first throw-and-shoot camera» are closing their business and refunding customers who pre-ordered one.

Unable to secure financing to manufacture and ship its drone, the startup today announced plans to «wind down the company.»

«We have been delighted by the steady advancements in the quality of our product and have received great feedback from our beta program,» founders Antoine Balaresque and Henry Bradlow wrote in a blog post. «At the same time, we have been racing against a clock of ever-diminishing funds.»

Bradlow and Balaresque built their first prototype in September 2013 in the basement of a U.C. Berkeley robotics lab, but Lily didn’t make her debut until May 2015.

Users simply place a tracking device in a pocket or the waterproof wrist case, throw Lily in the air, and watch as she flies herself, using GPS and computer vision to follow you while shooting video and stills. A lithium-ion battery promised 20 minutes of flight time on a two-hour charge; the drone also has an IP67 waterproof rating.

Early-bird buyers pre-ordered the Lily Camera for $899 — $100 off the expected U.S. retail price. As of January 2016, the firm had collected $34 million in pre-sales.

«Our community was the drive that kept us going even as circumstances became more and more difficult,» the blog said. «Your encouraging words through our forums and in your emails gave us hope and the energy we needed to keep fighting.»

Now, the company is focused on handling refunds, which will happen over the next 60 days.

«After so much hard work, we are sad to see this adventure come to an end,» Balaresque and Bradlow wrote. «We are very sorry and disappointed that we will not be able to deliver your flying camera, and are incredibly grateful for your support as a pre-order customer.»

«Thank you for believing in our vision and giving us the opportunity to get this far,» they added. «We hope our contribution will help pave the way for the exciting future of our industry.»


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Promote Diversity Of Thought

Esquify is a productivity application in the legal space that helps document reviewing attorneys do their jobs more efficiently and effectively. Drew Stern, Co-CEO of Esquify, shares a tip on starting a business — it is all about connecting, engaging and selling. He goes on to say that not all employees should think the same way, so he emphasizes promoting the diversity of thought in the workplace, and reward it. His advice on being successful is lay the groundwork for your business right away, but more than that, be patient.

Related: Don’t Take Rejection Personally

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical and provides partners with distribution on Entrepreneur.com as well as our apps on Amazon FireRoku and Apple TV.

Click here to become a part of this growing video network.

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What You Need to Know About Preventing Burnout

If you constantly work without breaks, you’ll eventually burn out. Being exhausted doesn’t just affect your productivity, but your emotional well-being and physical health too. But if you’re a business owner, a recent survey found that it can also affect how frequently you have to bring in new hires.

The study, from management software company Kronos Incorporated and executive development firm Future Workplace, found that of the 614 human resources managers who were polled across the country, 95 percent reported that burnout is a significant detriment to employee engagement and retention. Forty six percent said that burnout was a driving force behind up to 50 percent of employee turnover every year.

Related: 5 Burnout Warning Signs (and How to Respond)

So what can companies do to mitigate this? The study identified the three top factors that can cause burnout in employees: unfair pay, an unreasonable workload and too many late nights. Additionally, 29 percent of HR managers also cited the lack of a concrete connection between employees’ jobs and companies’ broader goals, and 26 percent said that a negative company culture could also play a role.

The study found that having the right tools to do the work you need to do is also a central part of avoiding burnout. Nineteen percent of HR leaders said that the technology at their companies was not up to date, and 20 percent said that lacking technology led directly to burnout.

“The biggest priority, and concern, for business leaders in 2017 will be retaining employees in an even more competitive talent marketplace,” said Dan Schwabel, a partner and research director at Future Workplace, in a press release about the study. “As the economy continues to improve, and employees have more job options, companies will have to provide more compensation, expand benefits and improve their employee experience. Managers should promote flexibility, and ensure that employees aren’t overworked in order to prevent employee burnout that leads to turnover.”

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The 4 Costliest Mistakes Businesses Make on Social Media

Social media is a powerful tool, but with this power comes great responsibility. Failure to understand just how influential and damaging social media mistakes can be will result in long-term damage and issues that inhibit growth. Thankfully, many of the costly mistakes businesses make are totally preventable.

Social media’s visibility and wide reach are its greatest strength and its greatest weakness. When you do something good, positive exposure can be extremely helpful to your brand. When you do something wrong, everyone is there to witness your shortcoming. With that being said, it’s critically important that you avoid making costly mistakes, like the following:

Related: 4 Social Media Mistakes Your Business Can’t Afford To Make

1. Insensitive or inappropriate posts.

Every couple of weeks, you’ll see a story in the news about a company that made a social media faux pas, later deleted the post or tweet, and is now making an apology to save face and restore public relations. A Texas-based mattress company that made light of 9/11 in a social media ad that went viral is just one recent example.

It’s easy to think, “How could they do such a thing?” However, it’s also just as easy to make a similar mistake without ever realizing it. The thing about social media is that everyone has differing opinions, and it’s easy for meaning and context to get misconstrued. In order to avoid ever posting anything that could possibly be labeled as insensitive or inappropriate, establish a detailed posting policy where multiple pairs of eyes have to sign off on a tweet or post before it can be published.

2. Going in attack mode.

Social media — Twitter especially — is filled with trolls who exist only to bring other people down. And while it can be infuriating to watch trolls latch onto one of your social media campaigns, you can’t let them get the best of you.

“Trolling is one of those rare problems best handled by ignoring it. If you do, it usually goes away,” expert Tim Dowling says. “Trolls want your attention and discomfiture; they feed on your impotent rage. If they’re trying to be funny, your willingness to rise to the bait provides the punchline. If you don’t, there’s no joke. The secret to withholding attention is consistency. Never respond. That way, the trolls can’t even be sure you’ve read their abuse.”

3. Failing to identify your target audience.

Creating profiles, developing content and following a few accounts isn’t enough. If you want to be successful with social media, you must narrow your focus, and make sure you’re reaching the right people. Otherwise, you’re just making noise in an echo chamber.

Related: Cinnabon Gets Overzealous in Its Twitter Grief for Carrie Fisher

Every successful social media strategy starts with a detailed understanding of who your target audience is. Understanding demographic information isn’t enough. You need to know where your audience shops, how they spend their time, what their political beliefs are, who they aspire to become and every other detail you can possibly learn. By knowing who your audience is, you can perfectly tailor your voice to engage users in meaningful ways.

4. Paying for likes and followers.

Getting your social media presence off the ground can be a huge challenge. It can take months to get just a few hundred followers, and the progress can feel like it’s moving at a snail’s pace. It’s at this point that some companies make the mistake of paying for followers. It seems like a good deal — spend a few dollars and get an immediate boost in engagement — but is akin to building a house on a foundation of quicksand.

“Do not make the mistake of believing that the likes and follows you purchase are real people,” expert Kyle Jasinski says. “These are not potential leads or customers. Don’t expect them to share or link your content. Think of these social media accounts as robots doing the same thing for everybody.”

The danger of buying likes and followers is that you’re now speaking to an audience that’s either totally fake or entirely irrelevant. Any advertising or marketing you do from here on out will fall on deaf ears, wasting your time and money. While it’ll test your patience, spend all of that time and money on procuring organic followers who want what you’re offering.

Related: 7 Social Media Fails So Disasterous, They Shocked the Experts

Make social media an asset.

Social media can either be an asset or a hindrance. Unfortunately, many businesses launch social strategies without a proficient understanding of what successful social media marketing looks like. This often leads to costly mistakes that can damage your brand’s reputation for years to come.

By avoiding the mistakes outlined in this article, you can at least make sure you aren’t falling for the traps that so many of your competitors are. But the key to a healthy long-term social strategy is to become familiar with the intricacies of each platform you use, and never stop learning.

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This Is How You Solve the Stickiest Career Dilemma

If you’re the kind of person who’s driven to succeed, you probably started your career just like I did. Hungry for knowledge and ready to take on any obstacle in my path, I charged out into the world shouting “Bring it on!” … and ran straight into a brick wall.

That wall is called being pigeonholed.

The better you are at something and the longer you do it, the more likely that you’ll be stuffed into a neat little classification from which you will find it annoyingly difficult to escape. Some call it the competency curse, but from what I’ve seen, it happens no matter how good or bad you are at your job.

While its popular to whine about all manner of –isms these days, here’s a problem that affects everyone. I don’t care if you’re black, white, green or gender agnostic, your career is far more likely to be stunted by being branded according to your experience than your appearance.

Related: How to Succeed in Business Beyond Your Wildest Dreams

As a young engineer frustrated by an inability to break into the management ranks, I once sought the advice of my boss’s boss. He told me that his biggest mistake was becoming indispensable at his current position and never cultivating an understudy to take his place.

What a dilemma. If you’re lousy at your job, you never get promoted. If you’re good, you still get stuck. Talk about a Catch-22.

I soon learned that, even if you do manage to segue to a different field, you just get stuck with a different label. It’s a sticky problem that plagued me throughout my career. But there are creative ways out. Listen and learn.

It took forever, but I finally became an engineering manager, only to get trapped in the middle management abyss. Beyond frustrated, I did something you’d never think of to overcome the dilemma: I chucked it all — 10 years of experience — to start at the bottom as a sales engineer.

Granted, I initially took a salary hit, but with all that technical and management experience under my belt, I was able to become a top salesman practically overnight. I made lots of connections and, within two years, ended up running sales at a software startup. But after a successful IPO, the company got squashed by Microsoft.

The timing sucked. I was out on the street, pounding the pavement during a recession. Since sales leadership jobs were few and far between, I set my sights on marketing. Once again, I found myself categorized, this time as a sales guy. Still, I used my connections to land an interview with a fast-growing public company in Silicon Valley.

Related: 25 Best Habits to Have in Life

As I sat across from the VP of marketing, he looked down at my resume, shook his head, and said, “I’m sorry that you came all this way, but I’m afraid you don’t meet our requirements. I’m looking for someone with at least five years of marketing experience and an MBA. You have neither qualification.”

That’s when I learned the second way to overcome being pigeonholed: I sold the guy. Maybe it was that my wife and I were almost out of savings and I was desperate. I wasn’t entirely sure where it came from, but I pulled out all the stops and, 30 minutes later, had the guy convinced that I had the capability he was looking for.

Sure enough, I went on to become a successful VP of marketing over the following years, but that wasn’t the end of this insidious curse. Having been contacted by several executive recruiters, I finally decided to throw my hat into the ring for a CEO job. That’s when I found myself sitting across from a prominent venture capitalist. Once again, he looked down at my resume, looked up at me, and asked, “How did a marketing guy end up being considered for a CEO job?”

Related: ‘Why Him?’ Director on Elon Musk’s Amazing ‘I Can’t Come to Work Today’ Excuse

With 20 years of experience, including a decade as a pretty accomplished senior executive with some very well-known companies, I was still being typecast. Sheesh.

Still, I got the job.

In case it doesn’t pop right out at you, the solution to the pigeonhole dilemma is this: If you believe in yourself, are reasonably competent, are willing to take risks, can think on your feet and are good with people, nobody will ever be able to tell you what you can and can’t do.    

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Need Inspiration? This Crazy Billiards-Golf Trick Will Remind You Anything Is Possible.

Lucky shot? Not exactly — but it is pretty genius.

It took 11 hours of labor for Allstar Sports Bar in Bristol, England, to set up an elaborate trick golf-slash-billiards shot. The configuration resembles a Rube Goldberg course composed of pool tables, pool balls, some artificial green and one golf ball. It takes two minutes for the golf ball to travel down some stairs and through multiple rooms across a series of pool tables.

General manager Shane O’Hara and bar assistant Tom Woolman were the brains behind the seemingly impossible shot. After spending some time and effort building the 500-foot maze, they successfully scored a hole-in-one — and a video gone viral.

Watch this crazy trick shot and get inspired to achieve the impossible.

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Are Self-Driving Cars Finally Ready for Consumers? What Entrepreneurs Need to Know.

Yes, I know. We’ve been waiting for the self-driving car revolution for what seems like forever. Google seemed on top of things in the years after 2009, when the company first started its self-driving car project. But now it’s 2017, and we still aren’t surrounded by fleets of autonomous vehicles. What gives?

Related: Google, Automakers Object to California Rules for Self-Driving Cars

Well, if recent developments are any indication, 2017 could be the year that self-driving cars finally start to go mainstream. And as a business owner, you need to be prepared for the ramifications of this quickly approaching massive technological and cultural shift.

What entrepreneurs need to watch for

So, how might the emergence of autonomous vehicles affect your business?

  • Consumer needs. For starters, consumers who have access to fully autonomous vehicles are going to have new needs that, as an entrepreneur, you’ll have to accommodate. Any products designed for drivers may have to be completely reimagined, and people will have more free time to fill if they’re able to move and focus on tasks during their hour (or longer) total commute time every day. Think ahead and prepare for that change.
  • Cost of goods. Self-driving trucks will function more cheaply and efficiently than their manually driven counterparts, which means the cost and ease of transporting your goods are going to decrease. Prepare your logistics division to transition early and take advantage of these changes before your competitors do, so you can lower your prices accordingly.
  • Space. With less need for roads and other transportation institutions, there’s going to be far more space for residential and business constructions. Depending on the nature of your business, this could be a major opportunity for expansion.
  • Employee commutes. If you encourage your employees to opt for self-driving cars, or even have autonomous company cars that enable easy carpooling, your employees will suddenly have far more time every day to do their work. They’ll be simultaneously more productive and less stressed, which means your business stands to thrive.

Related: Ford Doubling Silicon Valley Workforce in Push Toward Self-Driving Cars

Where we stand

So, where exactly are we with self-driving cars? Is 2017 a realistic possibility?

Google’s self-driving car project is now called Waymo, and is looking to partner with auto manufacturers to get a fleet of cars on the street shuttling consumers by 2020. We may start seeing early versions, or not yet-fully autonomous cars hitting the streets before then.

Google isn’t the only company on the verge of a breakthrough, however. Self-driving taxi service nuTonomy is fully active in Singapore, though ride availability is limited, and there have been some complications already with the service. Uber isn’t far behind, with its goal to convert its fleet of drivers into a fleet of autonomous vehicles as soon as possible.

Uber is now testing in multiple states, with those tests supervised by engineers, so it may be a little ambitious to expect its effort to expand nationwide in 2017. In any case, both companies stand to make significant progress this year, and are only a few rounds of testing away from the next stage.

The big obstacles

So far, there have been only a handful of collisions involving self-driving cars, most of which were the fault of a human driver, and only one of them was fatal. So, what’s stopping autonomous cars from rolling out?

  • Snow and weather. Most self-driving car tests have been in California, Arizona, Florida and other areas with predictable, calm states of weather. In the American Northeast, where snow, hail and other complicated weather conditions are commonplace, autonomous cars still have many problems to solve. It’s much harder to make predictions and judgments about the environment there.
  • Ethical dilemmas. Driving choices won’t always be black and white; for example, should an autonomous car kill its own driver if that action saves multiple other lives? Engineers have contemplated, but not come close to, solving these ethical dilemmas. In fact, they’re hypothetically unsolvable. What we really need to solve is how self-driving cars should approach these problems, should they come up.
  • Legality. Legal concerns have always been a main stopping point for autonomous driving technology, but recently, companies like Uber have escalated the intensity. Uber has been involved in a vicious legal battle with the state of California since its autonomous test vehicles were caught running red lights, but the complexity of new laws poses a problem everywhere. Currently, even the testing of self-driving vehicles is legal only in California, Michigan, Florida, Nevada, Arizona, North Dakota, Tennessee and the District of Columbia.
  • Certainty. No amount of PR in the world could salvage the reputation of a company whose self-driving cars cost innocent human lives. For tech companies, being 99.9 percent certain about the success of their software isn’t enough — they need to be as close to 100 percent as possible, and that means testing far beyond what any of us feel is “enough.”

Related: Google Makes Progress on Self-Driving Cars as it Hits the 2 Million Mile Mark

I think it’s a bit ambitious to say that 2017 will be the year self-driving cars take over, but it’s reasonable to expect massive progress throughout the year. If I had to put a date on it, I’d project that we’ll see self-driving cars transforming our economy by 2020, and that means you need to start thinking now about how your business is going to adapt.

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How Your Public Relations Effort Should Look Like a Military Assault

Every company, especially a new startup, needs at least two tactics in its marketing arsenal: content marketing and public relations. Wielded strategically, these forces can work hand in hand to help you achieve victory and conquer the competition.

Related: PR Expert: Social Media Has Obliterated Traditional Public Relations

Think of your efforts as a military assault: Content marketing is your troops on the ground — your ground forces. Content marketing is material you yourself publish, create and share in order to establish thought leadership, trust and credibility. Crafting and sharing great content helps you attract new leads and sales. At the basic level, content marketing is your blog, social media activity and email newsletter.

And those channels should work in tandem: For example, you can have different thought leaders in your company regularly churn out blog posts. Next, you can share those posts directly to social networks, like Twitter and Facebook, or isolate quotes from those posts and overlay them onto images for Instagram.

You can then recycle those blog posts and utilize their content for your email newsletters or adapt the ideas to other mediums like vlogs and podcasts. Finally, content such as white papers, ebooks and guides can be offered in exchange for consumers’ contact information, such as their email addresses.

To continue the military metaphor: It’s important to have a robust force of content marketing troops marching forward and gaining ground. But, a caveat: All this heavy artillery won’t be as effective unless it has backup.

This is where PR swoops in to provide your ground troops with air cover in the form of third-party credibility.

Say, for example, that a prospect has come into contact with your brand through your content marketing. Perhaps this prospect has been enjoying your blog posts or following you on Pinterest. Or, maybe he or she subscribed to your email list and found tremendous value in an ebook your company puts out.

Now, the prospect is considering actually doing business with you. He/she has already seen the content you produce, but is going to want reassurance from others that you’re the real deal. This is when the prospect will likely Google your name to see what other people are saying about your business.

Related: 10 Principles for Creating an Effective Public Relations Plan

You can put out as much great content as you want, but if there’s no authority to back up your claims, your promises may ring hollow. However, if prospects and leads see that great article about you in Entrepreneur magazinethat fantastic write-up your company received in the Wall Street Journal or the positive mention you received in TechCrunch, they’ll feel much more comfortable working with you.

It’s true that content marketing has leveled the playing field and allowed brands to each create their own “media company.” But, some praise from the traditional gatekeepers, or media outlets, can impress leads, provide you with greater credibility as a thought leader and seal the deal — that is, drive more conversions.  

When your target audience members do their due diligence to find out more about your company, they want to see that it is a respected and known leader in the industry. Being featured in a major media outlets as one of the «50 most innovative companies» in the nation or one of the fastest-growing startups will demonstrate that your business has been vetted by the experts.

Related: 3 Secret PR Weapons To Help Build Your Brand

In simple terms, then, when it comes to doing battle, PR has your back. It supports and defends your marketing efforts by providing that elusive magic factor that makes people say: “Wow, these people are legit.”

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Facebook to Team With News Orgs on Story ‘Packages’

Facebook on Wednesday launched a new program aimed at establishing stronger ties with the media.

As part of its new Journalism Project, Facebook will be «collaborating with news organizations to develop products, learning from journalists about ways we can be a better partner and working with publishers and educators on how we can equip people with the knowledge they need to be informed readers in the digital age,» Director of Product Fidji Simo wrote in a blog post.

 
 

Though Facebook has worked with members of the media in the past, the social network plans to ramp up that collaboration by involving news partners in its product development process from the start. The company said it wants to work with media to tweak its current formats, like Live and Instant Articles, and build new ones «to better suit their needs.»

One idea it’s working on: Giving editors the ability to present «packages of stories» on the platform. «We’re going to start testing this using Instant Articles, so that readers can start to see multiple stories at a time from their favorite news organizations,» Simo wrote.

Facebook is also looking into subscriptions; this month, it collaborated with German publisher BILD to offer free content trials within Instant Articles. In the future, it may also be easier to get local news on Facebook.

These new efforts come as many media organizations feel an increasing reliance on Facebook. As of May 2016, 62 percent of U.S. adults said they get news from social media sources, according to Pew Research. Reddit had the largest number of users who said they get their news on the site at 70 percent, followed by Facebook users at 66 percent and Twitter at 59 percent.

Facebook, however, has battled a flood of so-called «fake news.» People create Pages for dubious news sites that traffic in salacious and often-incorrect news stories with the express purpose of getting clicks and, in turn, ad revenue. Facebook (and Google) cracked down on this practice in mid-November, but the move came after the 2016 presidential election, prompting some to complain that the misinformation on Facebook — much of it critical of Hillary Clinton — swayed the election in Donald Trump’s favor.

Facebook CEO Mark Zuckerberg initially pushed back on that, but has since rolled out new tools that make it easier to identify and report hoaxes you see in your Facebook News Feed. The company is now working with third-party fact-checking organizations to flag fake news, which might in turn show up lower in people’s feeds and with a warning.


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What to Expect at Mobile World Congress (MWC) 2017

The biggest mobile industry trade show of the year, Mobile World Congress (MWC) 2017, is coming from February 27 to March 2 this year. It’ll be full of new phones as usual, but that’s only the beginning: tablets and networks have played big roles in previous years, and we should expect a lot of AR, VR and voice interfaces this year as well.

MWC is the kind of show where a lot of things lock in about two weeks before the event; we don’t even know what the keynote speeches will be. We’ll update this story as we learn more about what’s coming at MWC, but here’s what we expect so far.

LG vs. Samsung

With the Samsung Galaxy S8’s official launch rumored for April 18, the biggest phone at the show is likely to be the LG G6. LG will ditch the G5’s modular form and its «friends» in exchange for a sleeker, more «usable» look, according to current rumors. A teaser video, posted above, promises a big, but unusually narrow screen; a waterproof body; and «reliability.» LG’s traditional slot is Sunday afternoon, so expect a press conference on February 26.

Samsung won’t take this lying down, so there are rumors that the company will do some sort of buzzy, early S8 reveal that falls short of a full launch, in part to take the wind out of LG’s sails. The company also has a huge booth, and needs to fill it with something.

Without the S8, Samsung is going to have to fall back on tablets. It hasn’t updated the Galaxy Tab S series in more than a year, and its pen-enabled Note android tablets appear to have died of old age. Bringing the pen back on an Android Nougat tablet would keep the Note dream alive even though the Note 7 was recalled.

The return of BlackBerry and Nokia

Two old-school names will return to MWC in a big way. MWC will be where TCL introduces the BlackBerry «Mercury,» its new keyboarded Android phone which looks to have a much brighter potential future than BlackBerry’s 2015 Priv handset did. Hopefully, BlackBerry’s John Chen will give one of his annual updates on his business as well.

Meanwhile, Nokia’s back, and it’s going to be absolutely huge at MWC. The company is teasing a press conference for Sunday, February 26. While most Americans think of Nokia as a long-ago irrelevancy, it has a frothing level of fandom remaining in Europe, and that’s where the show is. HMD, the Finnish company that owns the Nokia name, just launched its first phone in China, and expect more of a lineup at MWC.

Android Wear’s second act

Google typically has a big, whimsical presence at MWC, with a Willy Wonka-like booth full of snacks and games. MWC lines up pretty neatly with Google’s promise to finally deliver Android Wear 2.0 early this year, and the show could see the first official Android Wear 2.0 upgrades and watches.

Another Huawei laptop?

Huawei has announced a press event for Sunday the 26th, but the timing isn’t right for a major new phone. The Mate 9 was just released, and the P10 probably won’t come out until April. Last year at MWC, Huawei went in a different direction with the Matebook, a convertible Windows laptop. The company’s lineup of Mediapad tablets is also looking a bit long in the tooth. Expect something from the less handheld computing direction from Huawei.

Something involving mobile content

The highest profile keynote speakers at the show so far are all in the entertainment industry: the CEOs of AT&T Entertainment (aka Time Warner), Netflix and Turner. What could these guys possibly be talking about? Well, they could engage in dull back-patting, or they could be talking about a broader international rollout of streaming services.

5G face-off

Prominent carrier CEOs aren’t on the MWC list yet, but they’ll be there, and infrastructure will play a big role at the show. Ericsson and Huawei, two major infrastructure vendors, have booths the size of small towns, and AT&T is sponsoring a smart cities area. I’m thinking that AT&T, Verizon or Sprint execs will make a late appearance at the show to put firmer dates on their planned 5G rollouts.

…And more

Lenovo, Sony, ZTE, Nubia, WIKO, HTC, Gionee and others all have significantly sized booths at the show, and they’re going to have to show something off. HTC just announced its U Ultra phone, but rumors continue to swirl about whether it will have a real successor to the One M10. ZTE might bring a smartwatch


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